VEG mission
HELPING PEOPLE & THEIR PETS WHEN THEY NEED IT MOST
Our Story
changing ER for good
After years of working in emergency vet med, Dr. David Bessler had a radical idea to fix the way things had always been done. He wanted to create an ER experience that not only focused on treating patients, but also put the needs of people and their pets first.
joining forces
Enter David Glattstein, who had the same passion for reimagining ER, but his focus was on building the company behind it. As VEG’s cofounder, he and Dr. Bessler worked together to create a better ER experience and bring it to as many people and their pets as possible.
emergency is all we do, so we do it best
The experience they created makes a scary situation much less stressful: Customers are met at the door, and that door is open 24/7, even
on holidays. Our staff is trained to treat any emergency, and our open floor plan lets you see it all, understand and discuss diagnosis and treatment options, and participate in your
pet’s care. In fact, you can stay with them the
whole time!
the world’s veterinary emergency company
With more than 140 hospitals, VEG has expanded across the United States and into Canada—and we’re not slowing down! We’re bringing VEG to communities everywhere and continuing to rethink what veterinary emergency care can be.
VEG FOUNDERS
As a career emergency veterinarian since 2003, Dr. Bessler has a passion for helping people and their pets when they need it most.
His intense focus on families made him realize emergency care was broken and wasn’t working for anyone. Dr. Bessler took a holistic view of the ER experience, from start to finish, and from every angle, to make it better. Pets would be treated like people and pet parents like human beings. In 2014, armed with a vision and a dedicated team of like-minded people—the first VEGgies!—he purchased his first VEG hospital. They worked to reinvent the emergency experience. It was in this first hospital that VEG became “not normal,” in a good way! This new experience was fully transparent, with an open floor plan. They created a comfortable setting for pets, even if that meant getting on the floor with them; and kept people and their pets together throughout treatment. Dr. Bessler also defined a positive company culture to make sure VEG would deliver on this revolutionary shift. It was exactly what pet parents and emergency vet professionals wanted, as VEG has the highest NPS in the vet industry.
DR. DAVID BESSLER
Founder and CEO
Educated at Emory University with an MBA from The Wharton School, David Glattstein became deeply immersed in the investment world.
His significant experience in investing and helping small businesses grow led him to join forces with Dr. David Bessler in building the world’s veterinary emergency company. From his research and experience, David recognized the veterinary industry lacked any innovation and entrepreneurship. He believed a successful and reimagined veterinary business model required being fully invested in its customers and staff. This meant a full revamp of the customer experience as well as the need to foster a robust team culture. With a better way in sight and a partner in Dr. Bessler, who shares the same vision for vet med, David is building the world’s veterinary emergency company—bringing a revolutionary customer experience to as many people and their pets as possible.
David glattstein
Co-Founder and President
VEGgie
[Ve-jē]
noun
A playful and affectionate name for employees of VEG ER for Pets, which symbolizes their dedication to veterinary emergency medicine. VEGgies are known for their passion for helping people and their pets when they need it most.
Questions
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