This Cookie Policy explains how Veterinary Emergency Group, LLC d/b/a VEG ER for Pets (“VEG,” “we,” “us,” or “our”) uses cookies and similar technologies on our websites, mobile experiences, and online services (collectively, the “Site”). It also describes the choices available to you under applicable U.S. and Canadian privacy laws.

By selecting your preferences on our cookie banner or adjusting your browser settings, you control how we use non-essential cookies on your device.

1. What Are Cookies and Similar Technologies?

Cookies are small pieces of text sent to your browser by a website you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you. Similar technologies, including unique identifiers used to identify an app or device, pixel tags, and local storage, can perform the same function. Cookies and similar technologies as described throughout this page can be used for the purposes described below.

See the Privacy Policy to learn how we protect your privacy in our use of cookies and other information.

2. Categories of Cookies We Use

We use a range of cookies and similar technologies on our Site to support functionality, enhance performance, and enable analytics and advertising activities. These technologies fall into the following categories:

A. Strictly Necessary Cookies

These cookies are essential for the operation of the Site and for providing the services you explicitly request. They enable core functionalities such as secure browsing, session management, appointment scheduling, and access to protected features. Without these technologies, the Site cannot operate correctly, and your ability to interact with basic features would be impaired.

Because these cookies are fundamental to the functioning of the Site, they are always active and do not require consent.

B. Performance and Analytics Cookies

These cookies collect information about how visitors engage with the Site, such as which pages are accessed most frequently, how users navigate between pages, and whether they encounter technical errors. The insights gained allow us to understand usage trends, assess the effectiveness of our content, and make improvements to the Site’s structure, design, and user experience.

These cookies are optional and operate only where permitted by applicable law and where you have provided the appropriate level of consent.

C. Functional Cookies

Functional cookies enable the Site to remember choices you make, such as preferred locations, language selections, accessibility settings, or previously entered information. These technologies help customize your experience, reduce the need to re-enter information, and enhance ease of use.

If you disable these cookies, certain personalized features may not function as intended.

D. Advertising and Targeting Cookies

These cookies may be set by us or by third-party partners to support interest-based advertising, measure marketing campaign effectiveness, and help deliver content or advertisements that are more relevant to your interests. They may also assist in limiting the number of times you see a particular advertisement and in analyzing the performance of advertising strategies across platforms.

Because these cookies involve data that may be used to infer your preferences or browsing behavior, they are used only where legally permitted and with your consent where required.

3. How We Use Cookie Data

We may use information collected through cookies to:

• Maintain and improve Site functionality

• Understand usage patterns

• Measure the performance of marketing campaigns

• Personalize content or offers

• Support security, fraud detection, and site integrity

• Comply with legal or regulatory obligations

We do not collect or store sensitive personal health information through cookies. Any information relating to a pet’s medical care is handled through secure, regulated systems outside of tracking technologies.

4. Cross-Border Transfers 

If you are accessing the Site from Canada, please note that cookie-collected information may be stored or processed in the United States or other jurisdictions where our service providers are located. These locations may have different privacy protections than your home province, but we require service providers to protect information in accordance with contractual and legal requirements.

5. Your Choices and Controls

A. Cookie Banner Controls (U.S. & Canada)

When you first visit the Site, or after material changes, you will see our cookie banner that allows you to select:

• “Accept All Cookies”

• “Reject Non-Essential Cookies”

• “Customize Settings”

  
  

You can update your preferences at any time by selecting “Cookie Settings” in the Site footer.

B. Browser Controls

Most browsers allow you to block or delete cookies. If you do so, certain features may not function properly.

C. Marketing/Advertising Opt-Outs

You may also opt out of certain advertising cookies using tools such as:

• NAI Consumer Opt-Out: https://optout.networkadvertising.org

• DAA WebChoices: https://optout.aboutads.info

• YourAdChoices (Canada): https://youradchoices.ca

These tools help manage interest-based advertising but will not control essential cookies.

D. Do Not Track & Global Privacy Controls

Where required by law, we honor browser-based preference signals such as Global Privacy Control (GPC) for applicable jurisdictions. Our Site does not respond to older Do Not Track (DNT) signals.

6. Third-Party Providers

We may use third-party providers for analytics, marketing, embedded content, or operational tools. These third parties may set their own cookies, subject to their privacy policies.Examples include:

• Analytics tools

• Social media platforms

• Online advertising networks

• Scheduling, map, or video integrations

We encourage you to review their privacy terms for more information.

7. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, law, or our practices. When updated, we will revise the “Last Updated” date at the bottom of this page.

8. Contact Us

If you have questions or would like more information about our use of cookies:

Veterinary Emergency Group, LLC d/b/a VEG ER for Pets

Attn: Privacy 

44 South Broadway

White Plains, NY 10601

Email: privacy@veg.com

Canadian residents may also contact us through our Privacy Officer at the same address for information about cross-border processing, service provider safeguards, or privacy rights.